Shift of Meaning - What Is Your Next Step?

10 03 2024

16 06 2024

30 06 2024

Shift of Meaning - What Is Your Next Step?


In these challenging times the message is clear. We all need to do our part to create a better future for our planet and everyone on it.

Art has long played a role as a messenger of global issues. ING fully supports that idea. This exhibition takes the UN’s 2030 Agenda for Sustainable Development as the starting point to address pressing problems, such as poverty, inequality and pollution. Besides being visually challenging, these works of art show that we need to shake up our economic and social models on the way to an inclusive society. To put prosperity within the reach of just about everyone.

What do you think of when you see a photograph of an igloo made of frozen fizzy drinks? Or a painting of what seems to be a colourful, intimate scene between two women? It’s time for a shift of meaning.

Press the play-button to listen to the audio fragments by Harm Edens, Dutch tv-presenter and passionate warrior of a sustainable society.

To see the online exhibition, click here

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